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prepare comprehensive reports like a think tank design, and increase their market diversity in order show industry, due to its nature. While we focus
with our new branches for our exporters and to to maintain their competitive strength. Especially on production, the trade show industry serves as
direct them from their potential bar to the markets in the Latin American, US and Canadian markets, our showcase both in Turkey and abroad. Therefore,
according to the products they export. It was our products are capable of receiving much more it offers a great contribution to the development of
important to share all the details of our road map demand. Maybe our exporters have difficulty in exports in Turkey. According to the 2018 data, a total
for Turkey’s exports which we, as TIM, will follow as reaching these markets considering the distance or of 22.8 million visitors, of which 714 thousand are
of the new year, as part of the “Export 2019 Report”, the transportation costs. In particular, it is important foreign have visited 370 national and 129 international
which we announced in January for our exporters, the for us to continue to reach new markets and to make trade shows. A total of 14 trade shows including
business world and the general public. In addition, our exports sustainable and permanent by going Ready-to-Wear, Garments and Home Textiles were
in this report we identified 47 products with the beyond our traditional intensive markets. held in our industry. In addition, the introduction of
“Announced Comparative Advantages” methodology
based on our calculated competitive advantages, out
of the top 200 imported products exported to all the
world, and analyzed the potential target markets in
detail. We have brought into the open that as a result
of the positive feedbacks we received, we increased
the scope of the same research to 1000 products in
February and concluded that we have a comparative
advantage with 285 of our products, and in March
we examined all 5923 products based on the 6-point
GTIP codes and found that Turkish export products
had a comparative advantage in 1472 products. On
a sectoral basis, we have a comparative advantage
in 38chemical products, 33 automotive products, 31
garment products, and 27 steel industry products. As
for the potential of our advantageous products, out
of the 200 products in our study, 62 target markets
emerged in 62 different countries where our products
have a comparative advantage, while the number
of potential markets increased to 132 in our 1000
product study. Chairman of TIM İsmail Gülle visited booths at the ITM 2018 Exhibition.

“IT IS IMPORTANT THAT WE SHOULD MAKE OUR Technical textile industry gained an important new technologies in the trade show industry, such
EXPORTS SUSTAINABLE AND PERMANENT” momentum in Turkey recently. Very special as block chains as part of the digital transformation,
What are your expectations regarding the products are being developed and exported provides good results in terms of better matching the
investments and exports in the textile industry? worldwide. And you have also provided support seller with the customers.
What does Turkey Exporters Assembly do to with your positive opinions in the process of
support the textile manufacturers and exporters? technical textiles in Turkey. What can you say “I BELIEVE OUR INDUSTRY CAN GROW FASTER IN THE
Which factors play a role in the global success of about this? WORLD WITH REPUTABLE TRADE SHOWS LIKE ITM”
the textile manufacturers in exports? Today, although it is not possible to think of What will be the contributions of ITM 2020,
First of all, I should note as a business person who technology separately from any industry, as we which will be held on 2-6 June 2020, to the textile
has dedicated 40 years to textile and ready-to- all know, wearable technologies that can react to industry, investments and exports? Could you
wear clothing, that now Turkish fabrics and Turkish temperature, impact and light are now gaining evaluate the ITM exhibitions, which have become a
design are in demand in the world with its quality. ground in our daily lives. Technical textiles have global meeting point with hundreds of participants
Today, our designers dress world-famous people become indispensable in today’s high-tech areas and tens of thousands of visitors worldwide where
and export their services to global brands. In this from defense technologies to wind energy due global technology leaders make their launches for
way, the added value is increasing in our industry. In to their mobility, durability and lightness. Our their new products?
particular, the garment industry is making significant industry with a significant experience, know- I believe that our industry can grow much faster by
contributions to our economy in terms of the high how and design capabilities in this field may increasing our share with new initiatives, and with
export unit price and added value. While the unit increase its share in Turkey’s exports much more trade shows like ITM, which has made a name in the
price of our ready-to-wear industry was 14.5 dollars by further strengthening its position for existing world now, although the share we receive from the
in 2018, we reached a figure of 6 billion dollars in investments and products in the technical textiles. trade shows in the world is between 1 to 1.5%.
the first 4 months of 2019, and it continues making a When innovation meets technology, it can offer ITM 2018, which was held successfully last year,
great contribution to total exports by increasing the many small or big solutions in life, and we need hosted nearly 60 thousand visitors. ITM is a trade
exports compared to the previous year. The export to use this technology on problems we face and show, which has become a brand in our country in
success of the garment industry shows that our commercialize it. this field, because it brings together all the players
country is able to produce quality and competitive of our industry and allows us to keep up with the
products. However, the exchange rate fluctuations What are the contributions of the branded new machinery technologies. I am confident that this
and the geopolitical and financial problems can comprehensive international trade shows year’s show, where technology and textile will come
cause problems periodically in the garment industry organized in Turkey to the national economy and together, will be an organization that will open up
as in all of our markets. In this sense, we recommend exports? new horizons in our industry and create innovative
that our exporters concentrate more on R&D and Most of us, exporters, are stakeholders in the trade ideas.

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