Istanbul – as a unique and vibrant city with a special atmosphere and a cultural mix – is the place where lifestyles and trends are born.

With its position in the heart of Eurasia (the junction point of Europe, Asia, North Africa and Middle East) Istanbul is the ideal trade platform for the complete region. With a population of 15.7 million, the city is second largest in the Middle East and the fifth largest city in the world by population. Istanbul is the commercial and historical center which connects Europe and Asia.

The strategic position along the international transportation networks makes Istanbul the ideal global trade platform as well as the most important city for Turkish economy.